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Turn your LinkedIninto a pipeline.
The CEO's LinkedIn Playbook. Five short emails, one a day. The profile, content and outreach system we use for 100+ founders and CEOs.
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How it fits together
From profile
to pipeline.
Each day builds on the one before. Skip a step and the next one works less well. Do all five and LinkedIn starts bringing you conversations.
- 01
Profile
People land on your page and get it.
- 02
Hooks
People stop scrolling and read.
- 03
Planning
You show up every week, without the blank page.
- 04
Trust
Readers start to trust you, not just like you.
- 05
Outreach
That trust turns into calls.
Inside the playbook
Your profile isn't a resume. It's a pitch. The one shift we make on every founder profile before we write a single post, and three things to fix today.
The hook formula behind 10M+ views. Why a story plus a takeaway beats polish, and the openers that make people stop scrolling.
A month of content in under an hour. Five idea buckets, and one prompt that turns a call recording into a week of post ideas.
Why views don't turn into inbound. Real details, a clear point of view, and a reason for the right people to reach out.
How to message a CEO without sounding like a pitch. The three-part structure behind messages that get replies.
Real client numbers
What it looks
like in practice.
These are real results from LinkedIn analytics. Clients are kept anonymous. Each one maps to a day in the playbook.
Day 2 · Hooks
Better hooks, far more reach.
An experiential brand founder. We rebuilt his posts around real stories with a clear takeaway, and hooks that make people stop.
LinkedIn impressions, before and after working with us.
Day 4 · Trust
Most views come from new people.
Good posts don't just reach your followers. They reach people who have never heard of you. That is where new clients come from.
See all case studiesDay 5 · Outreach
Messages that get replies.
A sustainability founder. Personal messages built on the three-part structure from Day 5. No templates, no pitch in the first line.
From first message to booked call.
Who it's for
- 01
Founders and CEOs
You've built something real, but your LinkedIn doesn't show it yet.
- 02
Investors
You want founders to know your thinking before you ever meet.
- 03
Senior leaders
You want to be known for your ideas, not just your job title.
I started Mikaios from a small town in Tamil Nadu, with no network and no case studies. Today we build the reputations of 100+ founders and CEOs online.
Everything in this playbook comes from that work. Nothing is theory, and nothing is made up.
Free 5-day email course