Case study · Mikaios Voice

435 conversations.17+ calls with buyers.

ClientFounder, sustainability tech company, New Zealand
ServiceLead generation and personal branding
AudienceSustainability and brand leaders
GoalReal sales conversations
435Conversations
116Replies
27%Reply rate
17+Calls agreed

01 · The funnel

From a first message to a booked call.

His software helps brands prove where their products come from. Most buyers were not looking yet. The goal was to start real talks with the right people.

Conversations435
Replies116
Calls agreed17+

Counted from his LinkedIn inbox. "Calls agreed" means the prospect said yes to a call in writing.

02 · Replies

1 in 4 people wrote back.

Every message was written for one person, about their work. So people answered.

73%No reply yet
27%Replied
116Replies
17+Said yes to a call
3Clear "no thanks"

03 · Who follows

The people who own sustainability.

29%
Senior professionalsTop seniority of followers
9%
Heads of SustainabilityHis top follower job title
19%
At 2 to 10 person firmsFounders and small brands

04 · Personal brand

A growing name, alongside the leads.

+861New followers
+58%Growth in impressions
62%Views from new people

From LinkedIn analytics. Posts warm up the people he messages.

What we did

Listen. Position. Publish.

  1. 01

    Listen

    We learned his product, his buyers and the new rules changing their world.

  2. 02

    Position

    One clear idea: the founder who helps brands prove their sustainability claims.

  3. 03

    Reach out and publish

    Personal, researched messages to the right leaders, backed by steady posts.

Want this for your name?

Want to see the proof? Ask us on a call and we will show you the screenshots.