What does a LinkedIn ghostwriter do?

What a ghostwriter actually does

Most founders have plenty to say. They just do not have the hours to write it well every week. A good ghostwriter fills that gap. At Mikaios the work follows three steps.

1. Listen. We interview you. Your decisions, mistakes, numbers, opinions and the stories behind them. This is where every post comes from.
2. Position. We find one clear idea you want to be known for. For example, "the physician at the meeting point of AI and medicine."
3. Publish. We write posts, carousels and newsletters in your voice. You approve each one before it goes live.

A ghostwriter is not a poster of random content. If the posts could come from anyone, the ghostwriter is not doing the job.

Is it honest to use a ghostwriter?

Yes, when it is done right. Presidents use speechwriters. CEOs use editors for their books. What matters is that the ideas, stories and opinions are really yours.

That is why we never make up stories or numbers. Every claim in a post can be traced back to something the client said or showed us. And the client reads and approves everything.

Is it worth it for a CEO?

It is worth it when your name matters to your business. That is true if:

• Buyers, investors or hires look you up before they say yes.
• You have real expertise, but your LinkedIn does not show it yet.
• You have tried to post yourself, but it keeps falling off your list.
• You want inbound conversations, not just likes.

It is not worth it if you will not give a ghostwriter any of your time. Good posts need your stories. Without them, you get generic content that nobody trusts.

What results look like

Here are real numbers from Mikaios clients, taken from LinkedIn analytics. Clients are kept anonymous.

Notice the pattern. Reach matters, but the real goal is the right people. For one healthcare founder, 55% of his followers work in healthcare. Those are the exact people he sells to. Read that case study.

How to choose a LinkedIn ghostwriter

Ask these six questions before you hire anyone.

1. Do they start from your words? Look for interviews, not templates.
2. Can they show real results? Ask for case studies with numbers, and ask to see the screenshots.
3. Does their writing sound human? If their samples read like ChatGPT, yours will too.
4. Do you approve every post? You should. It is your name.
5. Do they understand your industry? A healthcare founder needs someone who can explain a policy change, not just write a motivational quote.
6. Do they talk about leads, or only likes? Views are the start. Conversations are the goal.

If you want to try the system yourself first, our free 5-day LinkedIn Playbook walks you through it.

Questions founders ask