Case study · Mikaios Voice

17,816 followers.Mostly his buyers.

ClientFounder and CEO, healthcare marketing firm, US
ServiceLinkedIn content and lead generation
AudienceDoctors and private practice owners
GoalGet in front of the right buyers
17,816Followers today
17,390Connections
4,442New followers
55%Work in healthcare

01 · The challenge

Busy buyers. Hard to reach.

He helps private medical practices grow. But doctors are busy and hard to reach. The goal was to put him in front of practice owners, again and again.

02 · Follower growth

4,442 new followers. Still climbing.

Followers up 30% on the period before. And the line never dipped.

01K2K3K4K5K+4,442

New followers, from LinkedIn analytics

03 · Audience

55% of his followers work in healthcare.

Hospitals, health systems and medical practices. The exact people he sells to.

45%Other industries
55%Healthcare
39%Hospitals and health care
16%Medical practices
24%In his home region

04 · Engagement

1 in 6 engagements was a comment.

772 comments. Doctors and owners did not just like. They replied.

Reactions3,608
Comments772
Saves27
Sends7
Total4,414

05 · Who follows

Decision makers, not just names.

40%
Senior professionalsTop seniority of followers
37%
Directors and aboveCXO, director, owner, VP, partner
19%
At 2 to 10 person firmsThe size of a private practice

06 · Job titles

Founders, doctors and owners.

  1. 01
    Founder
    7%of followers
  2. 02
    Medical doctor
    4%of followers
  3. 03
    Chief executive officer
    4%of followers
  4. 04
    Owner
    3%of followers
  5. 05
    Medical director
    2%of followers
  6. 06
    Orthopaedic surgeon
    2%of followers
  7. 07
    Podiatrist
    2%of followers

What we did

Listen. Position. Publish.

  1. 01

    Listen

    We learned how he helps practices grow, and exactly who he wants to reach.

  2. 02

    Position

    One clear idea: the growth partner for independent medical practices.

  3. 03

    Publish and reach out

    Clear posts on practice growth, plus steady outreach to doctors and practice owners.

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