Case study · Mikaios Voice
A niche topic.482K impressions.
01 · The challenge
Hard topic. Small crowd.
Corrosion, inspection rules and plant safety. Deep expertise, but a topic most people scroll past. The goal was to make experts stop and read.
02 · Follower growth
3,420 new followers. No spikes. No drops.
In a niche this narrow, every follower counts. The line kept climbing, post after post.
New followers, from LinkedIn analytics
03 · Reach
77% of views came from people who did not follow yet.
The posts reached engineers and leaders far outside his own network.
04 · Engagement
1 in 5 engagements was a save.
1,606 saves. Engineers save posts they plan to use at work. That is trust.
05 · Who follows
The people who run the plants.
06 · Top posts
Three posts. 185K+ views.
- 01Industry standardsWhat a revised inspection standard means on the ground89,909impressions
- 02Industry standardsA major corrosion standard update, explained simply76,741impressions
- 03MaintenanceWhy one maintenance plan for every asset fails19,182impressions
What we did
Listen. Position. Publish.
- 01
Listen
We learned his work in depth. Corrosion, inspection, sensors and where AI really helps.
- 02
Position
One clear idea: the engineer who explains AI in asset safety without the hype.
- 03
Publish
Clear explainers and flowcharts. Hard technical topics, in plain words.
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