Case study · Mikaios Motion
912 people to the ticket page.In 4 days, at 11p each.
01 · The client and the challenge
A brand new brand. One week. £100.
The client is a new sunset and music events brand in the south of Tenerife. Its first event was a day and night party on Saturday 7 November 2026: the day at a rooftop bar, the night at a club, run with a local events partner. The line-up had five Afro house DJs.
- Starting from zero: a new Instagram account, and no Facebook or TikTok content.
- A moving target: ticket phases sold out during the week, so prices and details changed while the campaign ran.
02 · What we did
Content every day. Ads aimed at the right people.
- 01
A daily content plan
One post a day until the event, with captions, tags and audio ready for Instagram, Facebook and TikTok, plus daily Stories.
- 02
Short videos built for the event
A countdown Reel, a line-up Reel, a venue Reel made from real footage of the rooftop, a "Your Saturday, sorted" carousel, and a "Today" Reel for the morning of the event.
- 03
Collabs and tags on every post
The events partner as collaborator and all five DJs tagged, so each post reached their followers too.
- 04
Meta ads aimed at the right people
Two video ads on Instagram and Facebook, in English and Spanish, shown only to people aged 21 and over in South Tenerife, with a button straight to the ticket page.
- 05
Daily checks and quick changes
We raised the daily budget when the ads performed well, extended them to the event day, and updated every price and time when ticket phases sold out.
- 06
TikTok through the client's team
We prepared the videos and captions. The client's team posted them on TikTok.
03 · Results
Better than the Meta averages on every traffic measure.
On a £100 budget over four days, the ads sent 912 people to the ticket page and reached about 20,000 people in South Tenerife. The cost per click was about 3 to 6 times lower than the Meta average.
| Measure | Our client | Meta average (traffic ads) |
|---|---|---|
| Visits to the ticket page | 912 | |
| Cost per click | £0.11about $0.14 | $0.43 to $0.83 |
| Click-through rate | about 2% | about 1.5% |
| Cost per 1,000 views | about £2.60about $3.40 | $13 to $16 |
| People reached | about 20,000in South Tenerife | |
| Ad views | about 38,000 |
04 · Beyond the ads
TikTok and Instagram, from zero.
TikTok sales as credited by the client's ticket platform.
What we learned
Real footage. Local reach. Clear tracking.
- 01
Real footage wins
The venue video, filmed on the rooftop itself, brought in more than 9 out of 10 ticket-page visits. Meta put almost all the budget behind it.
- 02
Local audiences are cheap to reach
Targeting one small area of Tenerife kept the cost per click far below the averages, which come mostly from bigger markets.
- 03
Track every channel separately
For the next event on 29 November, every channel gets its own ticket link: the ads, Instagram, Facebook and TikTok. So every sale is credited to where it came from.
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